I have been all over the web in recent weeks, looking at freelancer’s web sites. I wanted to say that yours is one of the very best I’ve found so far. Many of them, purportedly belonging to successful freelancers, are terribly inadequate; poor aesthetics and amateurish content.

So this is just a note of appreciation from another freelancer who is working on improving the look and feel of his web site.

Best,
Brian

Thanks for sharing your experiences. I think it’s great that you’re offering a free e-course for brides – congrats for taking an important step in the right direction! I do have a few suggestions for you (feel free to take them or leave them):

1. Consider focusing a little more closely on your niche. Who is your “perfect” customer? Where does she live? How much will she be spending on her wedding? How much has she budgeted for wedding photography? What are her 3 biggest concerns about her wedding photos? What does she need in order to feel comfortable hiring you? The more you can get inside the head of your target customer, the better able you’ll be to generate content that’s interesting and relevant to your customers.

2. Think about where you might be able to interact with potential customers and offer them advice about wedding photography (along with a link back to your site). What websites are your perfect customers visiting frequently? Are there opportunities to guest post? Are there forums or groups you can join where your target customers are already talking about wedding planning and looking for help?

3. Another idea might be to create a “how-to” guide: “how to find the perfect wedding photographer” or something like that. Since you seem to be positioning yourself as a “high value” option rather than a “low cost” option, you may need to educate your market a little bit to help them understand what differentiates you from the “low cost” providers.

Hope this helps a little. Good luck!

I appreciate where you’re coming from after creating a free wedding course to help brides plan their weddings. The course is a series of emails with hints and tips on all aspects of weddings and of course wedding photography, as that’s my business.

However take up has been very low even though brides anywhere in the world can take advantage of the information. I definitely need to sell it better.

Pat
PatB Wedding Photography

I agree, it’s kind of counterintuitive. But with so many companies trying to sell us stuff (especially online), the ones that stand out are the ones that earn our trust and respect. Thanks for sharing your thoughts!

it does seem like a bit of a paradox that giving away lots of free stuff can make you money, but it all starts to come together if you read a lot of blogs that do exactly that.

I’m an avid reader of Copyblogger and Remarkable Communication. I read everything that they send me every time. I retweet it, I learn lots and lots.

I’m not in a position right now to spend any money on what i’m doing, but, I recommend their sites to everyone, I share their content and I trust their authority.

For a skeptical person like me, that’s all the proof I need that it works.